Smarter Supply. Where purpose meets performance.
Proudly First Nations majority-owned and 100% female-owned, Smarter Supply delivers smarter, seamless solutions for uniforms, PPE, and branded merchandise — supporting conscious businesses across Australia.
Who we are
Founded in 2022, Smarter Supply is built on over 20 years of industry experience held by our founders. We combine deep sector knowledge with fresh thinking and a client-first approach to support some of Australia’s leading worksites, corporates, and government agencies. As a Supply Nation-registered supplier, we’re passionate about creating long-term economic opportunities for Indigenous communities — reinvesting a percentage of profits into First Nations programs each year.
What we do
From a single custom uniform to a fully managed national program, we provide end-to-end solutions — including design, embroidery, warehousing, online ordering, and delivery. Our purpose-built technology streamlines the process with customised portals, cost centre tracking, and individually packed employee kits. The result? Less admin, more consistency, and a better experience for your team.
Smarter Supply is your strategic partner in branded workwear — delivering on quality, driven by purpose, and built for business.
First Nations owned
We're majority First Nations owned
100% female owned
Proudly lead by women
Giving back to mob
Every purchase supports communities
People
Brooke Mendes and Rashpal Cheema, the co-founders of Smarter Supply, are deeply committed to fostering authentic and meaningful relationships between corporations and the Aboriginal and Torres Strait Islander communities. Their partnership and friendship have thrived due to their shared dedication to the Indigenous Australian culture, community, and its people.
Meet the team
Together, Brooke and Rashpal are unwavering in their commitment to advancing the development of uniforms, personal protective equipment (PPE), and promotional merchandise. Their aim is to bridge the cultural awareness gap between corporate Australia and the broader Indigenous community.
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Co-Founder & DirectorBrooke is a proud Gunai/Kurnai Wotjobaluk Woman who has fostered extensive connections within the First Nations communities of Southeast Queensland and the Northern Territory. With over a decade of experience supporting these communities and navigating their challenges, Brooke offers invaluable expertise to guide Smarter Supply on a path marked by success and meaningful impact.
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Co-Founder & DirectorRashpal, with roots from North India, devotes herself wholeheartedly to advancing Indigenous affairs in Australia. Bringing over 25 years of experience in the uniform and safety equipment and promotional merchandise industry, and having collaborated with leading organisations across diverse sectors, Rashpal contributes her vast knowledge and expertise to this space.
Smarter Supply offers branded product solutions for uniforms, PPE, promotional items, and more for First Nations and non-First Nations owned businesses wanting to make a social impact across:
For all industries
Corporate & NGOs
Workplaces
Education
Schools & Universities
Community
Health & Sporting
Hospitality
Bars, Restaurants & Hotels
Resources & Construction
Mining & Building
Our state-of-the-art in-house services and production equipment enables you to brand anything the smarter way:
What we offer
Design & Manufacturing
On and off shore
Personalised Branding
Embroidery, printing & sublimation
Fast Turnarounds
Speed in orders
Full Range of Products
From uniforms and PPE through to events